Our Beginnings

Ella & Vivienne Lane was founded by two close friends, Ella and Vivienne, who shared a simple vision: to create a boutique that celebrates timeless style for the modern Australian woman.
Inspired by the relaxed elegance of Melbourne’s laneways and the refined tones of coastal living, Ella & Vivienne Lane brings together contemporary design and understated luxury.

Every collection is curated with intention — pieces that highlight natural beauty, confidence and effortless femininity.

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Location & Atmosphere

Rooted in the heart of Melbourne’s iconic laneway culture, our boutique reflects the warm, inviting spirit of Australian style.
Soft lighting, natural textures and elegant minimalism create a calm, intimate atmosphere where every visit feels personal and unrushed.

Ella & Vivienne Lane is designed as a space where women can explore thoughtfully curated fashion and enjoy a truly boutique experience.

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Our Collections

At Ella & Vivienne Lane, we believe in creating collections that blend modern Australian style with classic refinement.
Each piece is thoughtfully designed and crafted from quality materials, offering flattering silhouettes, soft textures and timeless versatility.

From everyday essentials to elevated occasion pieces, our collections celebrate femininity in all its forms — for women who appreciate comfort, sophistication and effortless style.

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Our Customers

What began as a small Melbourne boutique quickly grew into a community of women from across Australia — and beyond — who value curated fashion with heart and intention.
From coastal cities to country towns, our customers choose Ella & Vivienne Lane for timeless pieces, warm service and a personal touch.

Every order, every message and every returning customer reminds us why we do what we do.

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Our Philosophy

Ella & Vivienne Lane is more than a boutique — it is a way of celebrating womanhood through style, confidence and ease.
We believe every woman deserves to feel beautiful in her own skin, and our pieces are designed to reflect that: effortless, flattering and made to be lived in.

Each garment tells a story of thoughtful design, careful craftsmanship and modern femininity.
We are honoured to be part of your wardrobe and your journey.